Self-doubt, fear of rejection, not-enough-ness. As entrepreneurs, especially women, these are feelings many of us have experienced at some point along our journey. 

Or perhaps they’re feelings you grapple with on a regular basis, and are without question, the biggest roadblocks to living your purpose and bringing your vision of success to life. 

With a mission to help other women transform from underestimated to unstoppable, my guest on this episode, Jamie Kern Lima, is sharing the backstory behind her new book, “Believe IT,” and how the stories and lessons inside will work to help you ignite your deepest belief in yourself so you can step into you full power and achieve your biggest dreams.  

While “author” is the newest accolade to Jamie’s name, she is most notably known for being a once-struggling waitress who turned her against-the-grain idea for a makeup and beauty brand into an international bestselling sensation called IT Cosmetics, which eventually sold for over a billion dollars to L’Oréal where Jamie became the first female CEO of a brand in L’Oréal’s 100+ year history. 

Purpose-driven and belief-filled woman, mom, entrepreneur, CEO, author, and all-around icon – I’m honored to have Jamie on the show and know you’ll receive so much from her wisdom and joy that she exudes in sharing a piece of her story on this episode. 

In this episode, we discuss:

• Tuning into your inner knowing and cultivating self-trust to guide you toward accomplishing your biggest goals and crafting your unique vision of success 
• Jamie’s story of why she wrote her new book, “Believe IT” and what readers will take away from her stories behind building one of the biggest beauty brands in the world and the woman she became in the process 
• How the changing media landscape makes it possible for anyone to grab the microphone, and Jamie’s insights on how wield it as a force for good 
• The power of your Why as a woman and an entrepreneur and steps for gaining greater clarity on your own Why

References Mentioned in Episode #211: Going from Underestimated to Unstoppable with Jamie Kern Lima 

• Learn more about Jamie’s story and get her book, “Believe IT,” on her website or wherever books are sold
• Get the free accompanying guide to Jamie’s book, “Believe IT” at believeit.com
• Connect with Jamie on Instagram @jamiekernlima and on Facebook
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, especially for entrepreneurs who are also parents of school-aged children.

While this episode’s topic is one that deviates from our normal discussion here on the Spa Marketing Made Easy podcast, I think it’s a critical one to examine. 

This past year has really put into focus how vital it is to have support and connection in our lives, and as entrepreneurs and leaders, the balance between surviving through the pandemic while being a parent moonlighting as a school teacher, has been a tough one to navigate, which is why I wanted to bring Lemi-Ola Erinkitola on to the show. 

Lemi-Ola Erinkitola is the founder of The Critical Thinking Child where she has spent the past 15 years helping hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child’s academic and gifted potential. 

In addition to her work within The Critical Thinking Child, Lemi-Ola is also an award-winning educator, parent coach, children’s author, and total nerd when it comes to spatial puzzles.

Her life’s work and passion is helping parents nurture their child’s learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time. 

Sounds like a dream, doesn’t it? 

Well, in this episode, Lemi-Ola showcases how this style of learning and educational enrichment doesn’t need to be as time-consuming as we think and that reaching out for support is one of the best ways to help ourselves as leaders and parents.

Even if you’re not yet a parent or don’t plan to be, I believe every leader can walk away with some great nuggets of wisdom from this episode around finding places to provide support, pivoting, and infusing joy and celebration into your work. 

In this episode, we discuss: 

• Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America 
• Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
• How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
• Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders

References Mentioned in Episode #202: Finding Learning Support as a Parent in Leadership with Lemi-Ola of The Critical Thinking Child  

• Learn more about Lemi-Ola and her company, The Critical Thinking Child on their website 
• Get Lemi-Ola’s free guide, “The Ultimate Guide for a Successful School Year” 
• Connect with The Critical Thinking Child on Facebook, Instagram, and Twitter
• Connect with Lemi-Ola Erinkitola on LinkedIn 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.  

While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business. 

So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too. 

In this episode, you’ll hear:

• Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
• Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape 
• Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician 

References Mentioned in Episode #193: Celebrating Black-Owned Businesses You Need to Know

• Meet Kendra J. Lewis aka The Boss Architect and visit her website and connect with her on social 
• Listen to Episode #168 with Kendra – Getting Your Mind Right for Growth
• Learn more from JoElle via her website and connect with her on social 
• Listen to Episode #148 with JoElle – Developing the Critical Skill of Treating Multicultural Skin 
• Meet Njeru Nthigah and learn more about his work via his website and connect with him via Facebook
• Listen to Episode #088 with Njeru – How to Grow into the Leader Your Business Needs
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Being a leader bears a lot of responsibility. 

Your team is counting on you to lead them to the bigger dream and vision. 

And even if you’re a solo aesthetician, you have to know how to be your own leader in order to grow, attract the kinds of clientele you seek, and scale should you have the desire to do so. 

But here’s the thing — if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance. 

Enter — Leslie D. Lyons. 

Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs. 

With a background in corporate sales, youth ministry (yes, she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the U.S., Leslie has spent her life pouring into women emotionally and spiritually.

And now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need to see in the world. 

Tune in as we talk about defining your values, finding your voice, and being an authentic leader — Leslie’s energy is infectious and I know you’re going to leave this episode feeling empowered and encouraged because I certainly did! 

In this episode, we discuss: 

• Leslie’s journey to becoming a leadership coach and the common threads she’s found in her work with a wide variety of women in leadership roles 
• How women often let imposter syndrome stand in their way of what they really want and the difference between aspirational vs. innate values and the role they play in your leadership style 
• How Leslie uses the Enneagram personality assessment in her work to help her clients understand their natural tendencies in leadership 
• What it means to be a values-based leader and how your values and voice work together to rally your team and make you a magnet for your ideal clients and customers 

References Mentioned in Episode #190: Becoming a Values-Based Leader with Leslie D. Lyons

• Connect with Leslie and learn more about her work at www.lesliedlyons.com and connect with her on Instagram @lesliedlyons
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Whew, friends, we made it! 

Well, nearly…as we come close to crossing the threshold into 2021, you might find yourself barreling toward the finish line ready to put this year in the rearview and race as far away as possible. 

I hear you and I get it. 

This past year was every adjective for “not normal” in the book, yet it’s also been a year filled with boundless opportunities and proof that when we need to rise up and be strong, the spa industry isn’t going down, and definitely not without a fight. 

From the very start of Quarter 2 when the pandemic began, I saw spa owners build out an ecommerce store overnight and craft all new offerings that expanded their audience from local to nationwide.

I saw some spa owners close their brick-and-mortar businesses, dive all-in on building a brand online, and begin utilizing their esthetic influence and expertise to start educating and consulting. 

I also went on a full 2-month maternity leave at the very beginning of the pandemic and saw once again the power of systems and processes in business, and how even in the shakiest of times, it’s those systems that keep the ground underneath your business steady. 

Yes, it was a year of tough times and tribulations, but I truly believe that if we approach reflecting on this year with the right mindset, 2020 be that pivotal point in our journey where we can look back at how much we’ve grown and accomplished and think, “that’s the year it all changed.”

I want to take a moment to reflect with you in this week’s podcast episode and to set the stage for a great year ahead. If you’re ready for a restart, first, we’ve got to plan for it, which is exactly what I’ll guide you through in this final episode of 2020. 

So sit back, pill up an earbud, and let’s close this year out with a bang and a plan! 

In this episode, I’ll guide you through: 

• Reflective questions to ask when assessing how you want the next year to look and feel
• Pinpointing areas of growth and development that you would like to focus on
• Structuring your calendar and your time to give you the space and bandwidth for reaching your goals 
• Getting clear on your goals so you have milestones to hit and benchmarks to reach that will help you indicate whether you’re on course or need to pivot 
• Putting the pieces together to form your marketing action plan that carries you through all of 2021

References Mentioned in Episode #179: Conducting a Yearly Review for Future Success

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

While many are happy to see 2020 come to a close, this ending is bittersweet as my time chronicling a year of growth on the show with my Growth Factor students, Sara and Melissa, the founders of Sykes & Lanno, is wrapping up in this episode. 

( If you haven’t listened to their episodes, I think you’ll enjoy going through the series starting at the beginning to hear it all unfold – head to the links to all our past episodes down in the Resources section.)

At the start of the year we mapped out their goals and milestones for 2020, and by Quarter 2 we were discussing their rapid pivots amidst the global pandemic, and in this episode, we’re taking stock of the incredible expansion they’ve been able to achieve this year despite all the struggle in our industry and the world has faced. 

In a rapid recap it looked like this – map out events and promotions for the year, get an ecommerce store launched literally overnight, host virtual trainings, go live on a daily/weekly basis and launch a premium bespoke Beauty Collection that amplified their esthetic expertise as retailers to their own consumers as well as other industry professionals. 

It’s been a whirlwind year, but their story is one of strength, persistence, and tenacity, and in this final episode, we’re wrapping it all up in a bow and popping the confetti for a year that’ll go down in their business books as a glowing success. 

References Mentioned in Episode #178: Reflecting on a Year of Growth and Scaling with Sara and Melissa of Sykes & Lanno

• Join Sara and Melissa’s Facebook group for professionals, Sykes & Lanno Beauty for Professionals
• Connect with Sykes & Lanno Skinbar on their website, Instagram, and Facebook
• If you’re interested in learning more about wholesaling, get in touch with Sara and Melisa at [email protected].
• Follow their Growth Factor journey in Episode #106, Episode #113, Episode #121, Episode #130, and Episode #137, Episode #145, Episode #154, Episode #170, Episode #173

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

The natural path of a business owner starts like this:

• Have a big dream
• Dare to take a chance on that dream
• Dive in head first 
• Proceed to wear all the hats and do all the things

While the first three things in that list are incredible and exciting, that last one? 

Well that leads to burn out real fast, not to mention, it leads to scaling your business realllll slow. 

And that’s why the only way to get out of that hands-in-every-pie syndrome is to pass some pies off to someone else, and by someone else, I mean a virtual assistant. 

VAs are incredible at wrangling tasks and making things happen, often at a fraction of the amount of time it would take you as well as the cost. 

That’s right, the cost of you doing everything yourself is significantly higher than the cost of bringing on a VA. Mark my words. 

And here to help me make my case is my guest on this episode of Spa Marketing Made Easy, Esther Inman. 

Esther is a military spouse, mom, and travel lover who quit corporate America knowing that there was a better way to work that also worked with her life and family dynamic. 

After quickly becoming an in-demand VA, she saw the opportunity to help others find flexible work as well, and her VA agency was born. Then, after taking her agency to 6 figures, she moved on to develop her signature program, 90 Day VA, where she has helped over 4,000 women work online as virtual assistants around the world. 

Esther’s VA matching services is actually how I came to find my Operations Extraordinaire, Annie, who has now been on my team for years and keeps Addo Aesthetics running like a well-oiled machine so I can live in my entrepreneurial visionary zone of genius. 

All of that 👆🏻started with a search for a VA to help with operational tasks and grew from there. 

So, if you’re burnt out, tired, stretched to the limit, and yearning for more, I’d say it’s about time to really dig into the idea of bringing on a VA — pull up an earbud and tune into Episode #174 featuring my conversation with Esther. 

In this episode, you’ll learn: 

• What a virtual assistant (VA) is and what tasks they’re able to take off your plate as an entrepreneur 
• The opportunity cost of not bringing in help to your business and crunching the numbers of investing in a VA and the time and money you’ll get as a return on your investment 
• What kinds of tasks VAs can assist you with and how to go about finding the right fit for your team 
• The average cost of a VA, pros and cons of outsourcing domestically and internationally, and the process of using a hiring service like Esther’s to help you streamline your hiring process

References Mentioned in Episode #174: Unlocking the Power of Hiring a Virtual Assistant with Esther Inman

• Learn more about Esther and her network of VAs here and connect with her on Instagram and TikTok @esther_inman, on Pinterest, and Facebook
• To submit a VA job posting which will be posted in Esther’s VA group for free, click here 
• To submit a VA job posting and receive 2-3 candidates from Esther’s team, click here to learn more
• To submit a job posting that includes Esther’s team vetting candidates and doing the interviews on behalf of the business owner (all of which – interview recordings, resumes and recommendations – will be delivered to you), click here to learn more
• And to keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Money — As entrepreneurs it’s something we all want, yet it’s the piece of business I’d say the majority of the spa owners I speak to and that are my students struggle with the most. 

Whether it’s not being clear on your cash flow or wondering when in the world you’ll be able to pay yourself a livable salary (or at all), understanding your money is critical to your spa’s success. 

Not to mention, even though money is by no means the measure of personal success as a human, we can’t understate the importance of money as a tool to make the dreams we have for our family and future come to life. 

However, you can’t measure what you don’t manage, so if your money matters are a hot mess, or you simply know that you could have a better wrangle on your numbers, this episode of Spa Marketing Made Easy is a must-listen!  

Here to discuss with me the steps to planning for profitability and doing so in a way that’s easy and builds your confidence is Danielle Hayden.  

Danielle is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom, Danielle is now in her sweet spot as the co- owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series.

As we discuss in the episode, it’s never too late to get your money affairs in order, so let’s start planning for profit right now. 

In this episode, you’ll learn:

• Danielle’s journey from studying cosmetology to falling in love with numbers and shifting into a career of corporate finance to breaking out of the boardroom and into entrepreneurship 
• The key money management documents and financial records we need to know how to read for our business to see where we’ve been and where we’re going
• Danielle’s top tips to understanding these various documents and the key insights that can help us gauge the financial health of our businesses
• Why budgeting and forecasting is crucial for meeting your financial and overall business goals 

References Mentioned in Episode #175: Planning for Profitability and Managing Money with Ease with Danielle Hayden 

• Connect with Danielle and her company, Kickstart Accounting, on her website
• Learn more about the Profit Planner Books here
• Follow Danielle on Instagram @kickstartaccounting
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Are you a solo aesthetician with your sights set on making your first hire?

A spa owner with a robust team looking to expand to multiple locations?

Do you have dreams of reaching the “Icon Stage” with your signature skincare line being on the shelves of a nationwide retailer or your spa’s brand being acquired by a larger holding company?

As you might have noticed, these are very different stages in business, but they all fall inside a framework I’ve dubbed the Aesthetician Success Path. 

Over the last 7 years of working with everyone from independent and solo aestheticians to international skincare brands, I’ve gotten a glimpse at every facet of the industry and the journey that acts as throughline as aesthetic experts work to grow and scale. 

In this episode, I’m outlining that pathway along with the key indicators to help you determine where you are along the Aesthetician Success Path and where you’re headed next. 

In this episode, you’ll learn:

• Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
• The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
• How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go 

References Mentioned in Episode #171: Moving Along the Aesthetician Success Path

• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

You began your business journey with passion and drive, but leadership?

Maybe that’s an area you feel could use some work. 

As my guest on this episode of Spa Marketing Made Easy shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale. 

That’s right, you have to be the leader AND manager. 

If you’re thinking to yourself, “Ugh, I hate managing people!,” I want you to pump the brakes on that thought process and instead open your mind to a new perspective, because here’s the truth…

Managing people well doesn’t mean:

• Micro-managing 
• Being cold or having a show-em-who’s-in-charge-attitude
• Or trying to be everyone’s BFF 

As you’ll learn in this episode with Eleanor Beaton, being a strong leader means managing with vision, clarity, guiding through nurturing, and establishing open lines of communication with equally clear boundaries. 

And a little proof that Eleanor knows what she’s talking about like the back of her hand ⤵️

Eleanor is an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed journalist and speaker, as well as loving wife and mother. 

Whether you’re leading a team of 1, 10 or 100, this conversation is one that I know will leave you with takeaways you can carry with you through every stage of growth in your business. 

In this episode, we discuss:

• How leadership ties into building an incredible team and business and Eleanor’s insights on the leader vs. manager roles 
• Why communicating needs, company culture, and expectations is critical for effective leadership
• Steps to take so you can move to a place of efficient and effective management of your people so that they perform in the way that produces results 
• How to find boundaries as a leader and business owner and steps for setting your communications ground rules

References Mentioned in Episode #166: Harnessing Your Fierce Feminine Leadership with Eleanor Beaton 

• Learn more about Eleanor’s work by visiting her website and listening to her podcast, Fierce Feminine Leadership
• Connect with Eleanor on Facebook, Instagram, LinkedIn, and Twitter
• Leadership Books – Leaders Eat Last by Simon Sinek and Dare to Lead by Brené Brown
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!