Even though I conduct trainings for hundreds of people at a time via webinars and speak on stages (sometimes in front of camera crews, sometimes in front of live audiences), there’s something about me that may surprise you…


I’m not a natural public speaker.

The truth is, public speaking can stress me out and get me flustered if I let it, but with many things in life and business, I believe that with intentional preparation, those butterflies can quickly be overcome.


After all, life is too short to only live within the confines of your comfort zone.

The good stuff, the out-of-this-world, perfect-fit opportunities that you dream about require doing things when you’re afraid.

However, when you work on possessing this one quality, you’ll find that doing things outside your comfort zone (like marketing and selling, for example) gets a lot easier.

So, this week I’ve got a quick-listen episode for you, but it’s one with a message you need to hear if you want all the rest of the information I share here on the podcast and in the podcast Facebook community to work.

In this episode, I’m also presenting a challenge with some ideas to get you inspired and motivated to jump outside your comfort zone, so be sure to keep the conversation going in the Spa Marketing Made Easy group where our community can help cheer you on, hold you accountable, and provide feedback.

I’ll see you in there!

In this episode you’ll discover:

• The surprising thing that can make me nervous in business and how I overcome it
• The behind-the-scenes of how I prepare to do things outside of my comfort zone
• The core issues as to why you may not be hitting your sales numbers and steps you can take today to resolve it

References Mentioned in Episode #023: The Key to Successful Selling

• Learn more about and attend iS Clinical’s upcoming Advanced Seminars.
• To talk treatments and everything skincare, join the Aestheticians Connect community on Facebook.
• Join the Spa Marketing Made Easy Facebook community to gain access to live monthly marketing trainings, branding tips, and a network of connections to help you build your business.

As the world of health begins to focus more on how our mentality fits into our overall sense of wellbeing, you might have increasingly heard the term “Mind-Body Connection” used around various topics of wellness.

For some (maybe this rings true for you?) the phrase “Mind-Body Connection” can conjure up feelings around “woo woo” or existential concepts, but as my guest on today’s episode explains, the Mind-Body Connection has long been rooted in science, and is only continuing to gain further scientific evidence of its presence and importance in our lives.

In this episode of Spa Marketing Made Easy, I’m talking with Rachel Llanes, Health Educator for the Army Wellness Center on Oahu, who is not only obsessed with learning and teaching about optimal human performance but helping others achieve it through the Mind-Body Connection.

Through her work, she’s educated and coached a vast array of people from all walks of life including active duty service members, dependents, civilians working with the Department of Defense, as well as veterans.

And if you’re at all familiar with the military, you know they’re only investing in programs and education that have been shown to work, so even though there’s still much to be discovered about the way our minds and mindset corresponds with the physical health of our bodies, there’s proof in the pudding that the Mind-Body Connection, while largely intangible in its anatomical presence, it has a very concrete presence in our overall health, happiness, and even relationships.

Listen is as Rachel shares with us the five keys to unlocking your Mind-Body Connection.

In this episode you’ll learn:

• The definition of “Mind-Body Connection” and how you can utilize it and understand it for your business
• How working through your body can change your brain chemistry, and thus, your energy and mood
• The five essential resources that we all have access to become our best selves
• The first step you can take to engage with these five Mind-Body Connection points

Resources Mentioned in Episode #022: 5 Keys to Unlocking the Power of the Mind-Body Connection with Rachel Llanes

• If you have questions and would like to connect with Rachel, send us a note and we’ll introduce you!
• Read Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur by Cara Leyba.
• Read The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It by Kelly McGonigal, Ph.D.
• Read, “Good genes are nice, but joy is better” in The Harvard Gazette, showcasing the findings from their longevity research.
• Check out the 90X Goal Planner and the SELF Journal by BestSelf Co.
• Connect with a community of like-minded aestheticians looking to build thriving careers and businesses inside the FREE Spa Marketing Made Easy community.

No business owner with the desire to thrive is immune to the hustle mentality.

And while strong work ethic is a good thing, and necessary for being a successful business owner, there comes the point where if you want to grow, you’ve got to learn to let go.

I know, it sounds counterintuitive…

We think that the harder we work, the more reward we’ll gain or the faster we’ll achieve our vision of success.

But the truth is, when we’re bogged down with the daily minutiae of tasks that don’t best utilize our zones of genius, we get stuck in the grind.


You know the one I’m talking about.

The grind of just skating by with keeping up with client management, treatments, and only the most pressing admin tasks while the other things on your to-do list get perpetually pushed to the next day, week and month.

As a result, business growth has slowed if not come to screeching halt, and you’re feeling more frazzled than ever, which means it’s time to let go, hire, and delegate.

In this episode of Spa Marketing Made Easy, I’m welcoming back my friend Nicole Simpson, an aesthetics industry educator and international speaker, to talk all about when it’s time to hire for your spa and grow your team so that you can effectively grow your spa business.

Trust me; if you find yourself scrambling to “do it all” in managing your spa, this is an episode you can’t afford to miss because the only thing continually being frazzled will get you is financial trouble and a fast-pass to full-blown burnout. And that doesn’t have to be the case.

Here’s more of what you’ll learn in this episode:

• What indicators to look for and notice for when it’s time to start bringing on help in your spa
• The process for how to approach your initial hire, so you feel confident and prepared
• Mindset shifts and best practices to take note of when choosing your new hire
• How to start wearing your CEO hat more frequently once you have hired in order to see continued and sustainable business growth

References Mentioned in Episode #021: How to Grow Your Spa by Expanding Your Team with Nicole Simpson

• Connect with Nicole via her website, on Facebook and Instagram
• Listen to my previous episode featuring Nicole, The Key Traits and Practices to Become a Successful Spa Entrepreneur
• Read The E-Myth Revisited by Michael E. Gerber
• Get more expert resources, gain feedback, and find accountability + real relationships by joining the free Spa Marketing Made Easy Facebook Group

If there’s one thing I see across the aesthetic industry whether it’s solo aestheticians or spa owners with an established team, it’s that mindset and confidence is something 99.9% of us have dealt with, struggled with, or could currently improve upon.

And if you’re one to think mindset is “woo-woo” topic, think again, because as today’s guest, Dr. Shannon Irvine, explains, mindset is a matter of science.

Today we’re discussing how successful people think and apply their thoughts to their lives and businesses in a way that allows them to have more significant achievement in actualizing the vision they’ve set out to accomplish and how you can do the same.

Here’s more of what you’ll learn in this episode:

• The science behind how our thoughts impact our brain’s patterns and our resulting actions
• Why our brains are wired for efficiency and how we can use this knowledge to both break negative thought patterns and create new ones
• What to “feed” your brain daily to make your vision a reality
• How many of us get to a place of needing to retrain our brain and Dr. Shannon’s 4 “R” process to self-navigate the process of creating a mindset for success

click here join the free Aestheticians Connect community.

Click here to learn more about Dr. Shannon Irvine and her work.