With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking…

“How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve in 2022, or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), the next four episodes of Spa Marketing Made Easy are for you! 

That’s right, this is Part One in a four-part series I’ll be sharing throughout December all about properly planning so you can have your most productive (and profitable) year yet. 

So pull up an earbud and settle in for Part One all about understanding your goals and commitments so you can set the stage for crafting a strategic plan that works with your definition of success. 

In this episode, you’ll learn: 

• How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first 
• The benefits of keeping a digital calendar system 
• Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward 
• My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days

References Mentioned in Episode #257: Understanding Your Goals and Commitments

• Get one of my favorite pen and paper goal planners, 90X Goal Planner 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s the most wonderful time of the year 🎶…

No, not just the holiday season — goal setting season. 

Ah yes, the time to round out the year with reflection on all that’s transpired and look to the year ahead to vision and put an action plan to the dreams swirling inside our heads. 

Now, I know not everyone loves goal-setting as much as I do (….I know, but can’t say I fully understand 😜 I’m just a nerd when it comes to goals)

But whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this week’s episode of Spa Marketing Made Easy is for you. 

In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including registered nurse and 20-year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to craft goals for greatness and strive to reach your fullest potential. 

Now that she has grown and scaled her business, Pure Image Laser and Spa, to the next level, Mechelle is focusing on her life success and women’s empowerment coaching practice, where she helps professional women who are action-oriented, ambitious, and ready to discover their passion and live to their fullest potential become a leader in their field, and design a life filled with balance and passionate purpose. 

As you’ll learn in this episode, Mechelle approaches her goals with an even mix of realistic benchmarks, clear goal posts, and a heavy dose of dreaming bigger, but it’s her mindset that really serves as the key to unlocking true greatness.  

I dare you to listen to Mechelle’s journey and not be inspired and motivated to take action on your goals. 

In this episode, we discuss:

•  The journey of Mechelle’s personal milestones and professional achievements and the biggest lessons she’s learned along the way that now inform her unique approach to mindset and setting goals 
• The concept of drive and whether it’s something we’re born with or can build, and Mechelle’s top tips for harnessing it
• How Mechelle has navigated the last year of intense change in her professional life and what that’s brought to her personal life and goals 
• Her insights on setting goals that get you fired up for reaching your own version and vision for greatness

References Mentioned in Episode #256: Mapping and Fulfilling Your Goals for Greatness with Mechelle Barras

• Connect with Mechelle and learn more about her coaching work via her website and connect with her on Instagram and Facebook
• Listen to her podcast, Mindset Great Podcast, and join Mechelle’s Facebook community, Mindset Great
• Join the Growth Factor Framework waitlist to be the first to know when we open doors to enrollment 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

How do you define being and feeling rich? 

Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. 

As my guest on this episode of Spa Marketing Made Easy, Selina Gray, explains – richness isn’t a number in the bank, it’s a state of being. 

After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was her wake-up call to embody new forms of richness. 

Now as the Founder & CEO of Richness Revolution, Selina has dedicated her life to empowering CEOs to lead themselves with unwavering energetic intelligence, emotional richness and financial power to break through ceilings in their business and earnings, as well as create massive ripple effects in their lives and communities.

If you’ve found yourself frazzled, or even burnt out in the quest to hit a certain monetary benchmark, it’s time to reassess and reevaluate your relationship with “richness,” and I can’t wait for you to tap into the wisdom Selina has to share in this episode. 

In this episode, we discuss: 

•  Selina’s story of climbing the corporate ladder in the world of finance on the quest for wealth and how that journey ended and prompted the Richness Revolution Selina now helps other business owners have today
• Defining conscious wealth and how to identify and separate worthiness so they can create new connections and a healthier relationship with money 
• Why money and richness can be a highly emotional trigger and how Selina navigates releasing the labels and expectations we may have ingrained since childhood
• Questions to ask yourself and actions to take to identify and reframe your stories, blocks and beliefs

References Mentioned in Episode #254: Discovering Your Worth and Igniting Your Richness Revolution with Selina Gray

•  Learn more about Selina’s work as a financial empowerment coach via her website and follow her on Instagram. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Trasncript

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face.

However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your purpose calling, and it’s time to answer with courage.  

In this episode, I had the honor to talk with Dave Hollis, a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker and a life and business coach on GrowthDay, and a dad to four kids. Dave’s history includes CEO of a media start-up, former President of Sales for the film studio at The Walt Disney Company, a talent manager across film, TV, and music, and work in publicity, research, and technology in the entertainment sector.

It goes without saying that he has worn an array of hats, but as you’ll hear in this episode, despite whatever role he’s filling at any given time, he’s found that courage is the key to finding his way to his more purpose-, intention- and impact-filled life and work. 

In this episode, we discuss:

•  Having a fixed versus growth mindset and how our childhood experiences can pave the way for our adult mindset and decision-making tendencies 
• Dave’s journey from shifting his career from a massive corporate world and culture into the entrepreneurial space and how that set off a domino effect of change in perspective
• How courage is the ingredient that brings our greatest purpose to life and moves us toward our vision, even if we’re not entirely sure what that is yet 
• Finding team members with intrinsic drive and motivation and how to identify it within potential team members quickly 
• Dave’s intention for his new book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant” and his strategic and purpose-led approach to bringing his book into the hands of his ideal readers 

References Mentioned in Episode #253: Living and Leading With Courage with Dave Hollis

•  Learn more about Dave and his work via his website 
• Connect with Dave on LinkedIn, Facebook, Instagram, and Twitter
• Get a copy of Dave’s latest book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant”
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Everyone’s journey into spa ownership begins at a unique trailhead, so to speak, but soon enough you’ll find yourself on one of two main paths:

1- the path of entrepreneurship 

2 – the path of self-employment

Don’t be fooled, these two paths may sound the same, but they look and feel very different and end up in starkly different destinations. 

Tune into this episode of Spa Marketing Made Easy as I take you down both paths and paint the picture of each journey so you can see what works for your style of spa ownership. 

In this episode, you’ll learn:

• Why knowing your “why” is crucial for deciding which path to travel and the common reasons why you would want to choose the path of business ownership over self-employment and vice versa
• Comparison of both paths to see what you’ll encounter and where you’ll end up
• How you have to navigate the path of business ownership as a Spa CEO and what this path enables you to do with your time and resources 
• The questions to ask yourself to determine what it is you truly want out of your business

References Mentioned in Episode #252: The Difference Between Building a Company vs. Creating a Job

• Get access to the most recent Aesthetic Marketing Seminar (AMS) session replays here 
• Interested in the Growth Factor Framework program? Click here to enroll or get on the waitlist to join.
• Tune into Episode 244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcipt

Beautiful events have always been one of my favorite ways to bring an infusion of buzz, leads, and sales into a spa, and of course, over the last year and a half, events have been either entirely virtual or non-existent. 

Now with in-person events inching back into the repertoire of ways we can market, I was thrilled to talk shop and strategy with my Growth Factor student and brilliant businesswoman, Taylor Moody. 

Taylor is a licensed aesthetician and the CEO of Allure Aesthetics in Flagstaff, Arizona, which she founded at just 20 years old. 

Within three years of starting her business as a solo aesthetician, she quickly became the fastest growing med spa in Flagstaff with a team of seven and growing! 

In this episode, we’re diving into all the details of her latest marketing initiative, an exquisitely executed event that brought in over 5-figures of revenue in one day. 

In this episode, we discuss: 

•  Why Taylor chose to go with an event as her big marketing push and sales driver 
• The breakdown of time and financials that went into pulling off the event and making it a huge success in turnout and sales 
• How she structured her event operations and giveaways, plus the biggest mindset pieces that contributed to her event’s success 
• Her top tips for pre-event planning, post-event wrap-up, and what she’ll do differently next time

References Mentioned in Episode #251: Hosting 5-Figure Spa Events with Taylor Moody

•  Learn more and visit Taylor’s spa, Allure Aesthetics, via her website
• Get on the Growth Factor Framework program waitlist. 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

It’s been in the intro of the Spa Marketing Made Easy podcast since it’s debut in 2018, and it’s my central mission here at Addo Aesthetics: to help aestheticians and spa owners build a life and business they love. 

Someone who embodies that notion to a tee is my friend, JoElle Lee, who in the last 17 months has built an extraordinary online-based business, but as you’ll hear in this episode, there were many turning points that led to the place where she is today. 

If you don’t know JoElle, she is a skincare expert and celebrity aesthetician (she was Michelle Obama’s personal aesthetician during her time as FLOTUS), a professional speaker, published author, and educator, trainer and skincare business consultant. 

Tune in as we talk about how to navigate being an expert in your field while pivoting your business to fit the chapter of life you’re currently in so you can experience both a life and business you love. 

In this episode, we discuss: 

•  JoElle’s path through the aesthetics field to get to where she is today and how each chapter of her journey served her differently and properly at the point she was at 
• The questions JoElle asked herself when making a pivot and how she navigated making strategic changes in her career 
• Tips and steps for moving forward to make your goals happen even when it feels like there aren’t enough hours in the day 
• Why it’s critical to overcome the mindset hurdles and limiting beliefs in order to begin building a business that aligns with the vision you hold for your life 

References Mentioned in Episode #247: Building a Business Around the Life You Want with JoElle Lee 

•  Connect with JoElle and her educational trainings, course, and resources on her website joellelee.com
• Connect with  JoElle on social on Instagram, Facebook, and LinkedIn
• Listen to my previous episode with JoElle – Episode 148: Developing the Critical Skill of Treating Multicultural Skin with JoElle Lee 
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcripts

Just because you’re a small business doesn’t mean you can’t operate like the big name brands in the way you streamline and structure your business. 

In fact, taking notes from Fortune 500 CEOs is a great way to see where the cracks lie in your business foundation and how you can seal them to be able to grow your business to be a strong entity that doesn’t rely on your sheer willpower to be the support beams that keep it standing. 

And here to shed light on what those key Fortune 500 factors are is Kendra Lewis aka The Boss Architect and a repeat guest here on Spa Marketing Made Easy. 

Kendra has 10+ years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses, and she has coached over 100 small businesses through successful launches and helped them to acquire millions in funding collectively. 

Kendra and her groundbreaking methods are a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

So, all that said, it’s pretty clear that she’s a boss, and that’s why she’s The Boss Architect. 

In this episode, we discuss: 

•  The differences between small businesses and Fortune 5000 companies and where we can draw inspiration from in their practices 
• What are the things we should be focusing on in our business as the high-level CEO
• How foundational elements like core values, brand experience and target customer drive nearly all of your operations
• Why thinking like  a Fortune 500 CEO matters for your business trajectory and how to shift your mindset into that role 

References Mentioned in Episode #245: Running Your Business Like a Fortune 500 CEO 

•  Connect with Kendra and learn more about her work through Credit Architect and The Unsexy Launch on her website 
• Connect with Kendra on Facebook, Instagram, and Twitter
• Listen to Episode 168: Getting Your Mind Right for Growth with Kendra J. Lewis
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

She launched her spa’s brick and mortar location at the end of 2019 as a solo aesthetician, experienced two shutdowns of her spa in 2020 due to the pandemic, and today, has completely removed herself from the treatment room, and essentially has retired herself from her spa. 

And these days, she’s gearing up to launch a skincare brand that’s going to change the lives of women all over the world. 

In this episode of Spa Marketing Made Easy, I had the honor of interviewing my client, student, and friend, Andrea Klein. 

Together, we’re going behind-the-scenes of her 18-month journey from solo aesthetician to spa CEO including the highs and lows, the key steps that made it possible, plus the things she wishes she would’ve done sooner. 

Andrea’s story is one that I just cherish because it’s a story of possibility, of seeing the staircase and taking it one step at a time, and finding passion and purpose in the journey. 

When you read a headline like “From Solo Aesthetician to Retired Spa Owner in 18 Months” and think, “I want to know how to do that…,” the first step is simply understanding that it IS possible. 

And as you’ll hear in Andrea’s story, seeing possibility for and within herself was a big piece of her own journey. 

In this episode, you’ll hear: 

• Andrea’s journey from opening her spa in late 2019 to today and all the highs and lows along the journey from starting as a solo to now being retired from her brick and mortar. 
• What mindset shifts Andrea had to make throughout the process and what tactical steps she took to make steady and incremental process
• How stepping out of the treatment room has provided the freedom and space to focus on new ventures, specifically, Andrea’s new brand, Liberté Skincare Company
• Andrea’s biggest insights, takeaways and tips from what she’s learned along her journey, what she would do differently, and what she would tell anyone hearing her story today who hopes to be in a similar position as a spa CEO

References Mentioned in Episode #244: From Solo Aesthetician to Retired Spa Owner in 18 Months with Andrea Klein

• Learn more about Andrea’s brand, Liberté Skincare Company, via their website and connect on Instagram 
• Connect with Andrea on Instagram
• Listen to Episode 211: Going from Underestimated to Unstoppable with Jamie Kern Lima  
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 
 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked! 

Episode Transcript

Do you have a dream of owning a spa that brings in a minimum of a million dollars in revenue per year? 

What about a million in profit? 

Both of those dreams are a million percent achievable, however, if you’re finding yourself stuck at a certain income level or even questioning how you can make that possible, this episode of Spa Marketing Made is for you! 

Tune in as I talk about the 5 key mistakes you might be making that are holding you back from becoming that million dollar business owner and how we can course correct to step further into the role of spa CEO. 

In this episode, you’ll learn:

• The top mindset shifts you need to make in order to transition into thinking like a million dollar business owner 
• My top tips and sources for finding virtual support and why delegating is key for any spa CEO
• Why digital marketing is non-negotiable for your spa and the critical pieces you need to have in place to make sure receive an ROI from your digital marketing efforts
• The key metrics you need to understand to have a clear picture of your spa’s financial state currently and where you need to set your goals to get to a million

Resources Mentioned in Episode #243: 5 Mistakes Keeping You from Becoming a Million Dollar Spa

• Calculate your revenue goals according to your schedule and treatment rooms with our sample schedule calculator spreadsheet (you will need to go to File > Make a Copy to create an editable version in your Google Drive)
• Tune into Episode 176 of Spa Marketing Made Easy – Unlocking the Power of Hiring a Virtual Assistant with Esther Inman
• Sources for finding virtual assistants: onlinejobs.ph and Hire a VA from 90-Day VA
• To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you! 

It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!

If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!

Episode Transcript