Catch the Latest Episode of Spa Marketing Made Easy
As a spa professional, one of the biggest keys to creating a life you love is getting more clients in the door. Easier said than done, right? With the Spa Marketing Made Easy Podcast, you can get all the tools you need. Join host Daniela Woerner, licensed esthetician, to get simple, proven strategies for marketing your spa business.
In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.
While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business.
So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too.
In this episode, you’ll hear:
- Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
- Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape
- Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician
References Mentioned in Episode #193: Celebrating Black-Owned Businesses You Need to Know
- Meet Kendra J. Lewis aka The Boss Architect and visit her website and connect with her on social
- Listen to Episode #168 with Kendra – Getting Your Mind Right for Growth
- Learn more from JoElle via her website and connect with her on social
- Listen to Episode #148 with JoElle – Developing the Critical Skill of Treating Multicultural Skin
- Meet Njeru Nthigah and learn more about his work via his website and connect with him via Facebook
- Listen to Episode #088 with Njeru – How to Grow into the Leader Your Business Needs
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly #Spasocialbeat. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s #Spasocialbeat, we’re discussing:
- How using a link tool on Instagram can help you convert more scrollers into clients and customers
- Our top tips for strategically using a link tool to drive traffic while also not overwhelming those who click on your link in bio
- Recommendations of our top link housing tools and steps to get started using one
Tune in every Friday for a new #SpaSocialBeats episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about the increasingly popular and highly profitable service, lash extensions. If lash artistry has ever piqued your interest, this #Beautybomb gives you the high-level look at what offering lash extensions and entails and how it can benefit your aesthetic practice.
In this episode you’ll learn:
- What lash extensions are and what’s needed for optimal results including application and at-home care
- The process of lash extension application and factors to consider when offering as a service
- Who makes for an ideal lash extension client and contraindications to keep in mind plus recommendations and tips on offering lash extensions as a service
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Being a leader bears a lot of responsibility.
Your team is counting on you to lead them to the bigger dream and vision.
And even if you’re a solo aesthetician, you have to know how to be your own leader in order to grow, attract the kinds of clientele you seek, and scale should you have the desire to do so.
But here’s the thing — if you’re not clear on your values, vision, and how to use your voice to lead, that vision is going to stay in the distance.
Enter — Leslie D. Lyons.
Leslie is the Founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole: Tales from the CEO podcast, and a sales and leadership coach for female entrepreneurs.
With a background in corporate sales, youth ministry (yes, she’s a Christian and the owner of a pole studio!), and as a leader for studio owners throughout the U.S., Leslie has spent her life pouring into women emotionally and spiritually.
And now, more than ever, her dedication to helping entrepreneurial women lead with their heart and head is the exact type of leadership we need to see in the world.
Tune in as we talk about defining your values, finding your voice, and being an authentic leader — Leslie’s energy is infectious and I know you’re going to leave this episode feeling empowered and encouraged because I certainly did!
In this episode, we discuss:
- Leslie’s journey to becoming a leadership coach and the common threads she’s found in her work with a wide variety of women in leadership roles
- How women often let imposter syndrome stand in their way of what they really want and the difference between aspirational vs. innate values and the role they play in your leadership style
- How Leslie uses the Enneagram personality assessment in her work to help her clients understand their natural tendencies in leadership
- What it means to be a values-based leader and how your values and voice work together to rally your team and make you a magnet for your ideal clients and customers
References Mentioned in Episode #190: Becoming a Values-Based Leader with Leslie D. Lyons
- Connect with Leslie and learn more about her work at www.lesliedlyons.com and connect with her on Instagram @lesliedlyons
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on iTunes, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on iTunes, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- How Facebook groups can be a powerful place to build relationships and connections with potentials clients in addition to other local business owners
- The benefits of having your own group vs. the benefits of leveraging other groups and communities plus our top tips for seeking out groups that will help you achieve your marketing goals
- What administrative tasks go into managing your own Facebook group and the pros and cons of growing your own group
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about one of the aesthetic industry’s most popular and in-demand lash growth products, Latisse.
In this episode you’ll learn:
- Latisse’s medical origin story and how it evolved into a medical aesthetics product
- How Latisse works to help lashes grow thicker and longer
- Contraindications and potential, yet rare, side effects and considerations for offering Latisse in your aesthetic practice
Other resources mentioned in this episode:
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
Maybe you think a membership will be the key to client loyalty or consistent cash flow.
Well, you wouldn’t be wrong.
Memberships can certainly be a powerful offering that helps to fuel client retention while also bolstering revenue, however, every plus side also comes with a cost.
Whether it’s the admin effort, marketing resources, or even your ideal client’s desire to sign up for yet another membership, a membership may sound great in theory, when in reality it’s not the best fit for your business.
Now, that’s not to dissuade you, as you’ll hear in this episode of Spa Marketing Made Easy, memberships are becoming an increasingly popular way of conducting business and making lives simpler for clients and customers – just look at companies like Netflix, Amazon, and HelloFresh.
You could stand to make an exponential leap in growth by introducing a membership into your spa, but the decision doesn’t solely lie in whether to create a membership program or not.
In this episode, I’m examining spa memberships from every angle to show you the good, the bad, and the ugly so you can move forward with providing a membership in your spa (or deciding not to) with complete confidence and knowing the key metrics to know so you can make your membership a wild success.
In this episode, you’ll learn:
- The 3 key types of revenue to have in your spa and where membership falls
- Two styles of membership you can offer and the pros and cons of each
- Key considerations for running a membership depending on whether you’re operating as a solo aesthetician or have a team
- What you need to have in place to successfully market and operate a membership program
- Important metrics to know and my top tips for running a successful membership should you choose to launch one!
References Mentioned in Episode #187: The Good, The Bad, and The Ugly of Memberships
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on Apple Podcasts, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- Our three key types and styles of visuals you need to be sharing on social media
- Why you want to mix it up and bring variety into your visuals to keep your audience engaged
- How to rotate between these types of visuals to keep your content fresh while keeping your social media marketing efficient and systematized
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about DiamondGlow, Allergan’s newest star treatment to join their line-up of medical treatments and products that is gaining tons of popularity with both aestheticians and skincare lovers. A full 3-in-1 experience that exfoliates, purifies and infuses, this treatment provides an intense glow-up that is taking the treatment room by storm.
In this episode you’ll learn:
- What DiamondGlow is, how it works, and how DiamondGlow is positioning themselves to be different than other facial hydra-dermabrasion and infusion treatments on the market
- Who makes for an ideal candidate for DiamondGlow and why this treatment makes for fantastic upgrade options
- Where you can connect with other DiamondGlow providers to see the visual nature of the treatment in action
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.
If you’re reading these show notes, I already know you’re a podcast listener, so now I want to know — is your audience also filled with podcast lovers?
With lives getting busier and busier, podcasts have quickly risen the ranks as one of the top strategic marketing channels for establishing your authority, growing your audience, and driving your sales engine.
There are plenty of stats to prove it, which I’ll be sharing in this week’s episode, but I want you to think about your own experience as a podcast listener…
Isn’t it the longest form of content you consume?
(You may listen to a 20-30 minute show, but never would sit and read a blog that long!)
And don’t you feel more connected to the hosts of the podcasts you listen to?
(I don’t know about you, but the podcasts I listen to on a weekly or daily basis feel like an intimate conversation. If I ever met the host in real life I feel like I’d talk to them as if we’ve been long-time friends.)
In this episode, in addition to sharing why podcasts are such a powerful platform, I’m also sharing the behind-the-scenes of starting a podcast — from selecting your show topics to understanding your overall strategy in creating a podcast as a core marketing channel.
Plus, I’m sharing my entire podcast production system from A to Z so you know exactly what goes into starting your own show.
If you’ve ever tuned into a podcast and thought, “Maybe I should do this!,” I’m here to tell you that the best time to start is now!
In this episode, you’ll learn:
- Why podcasting is quickly rising the ranks as one of the top content marketing channels and how it can position you as an industry and local authority
- How to decide on your show’s topic and considering the end goal of creating a podcast as a marketing strategy
- My top podcasting tool recommendations plus a complete walkthrough of my team’s podcast production system
- Top tips for effectively sharing your show to drive listeners and the best style of episode content for your time and bandwidth
References Mentioned in Episode #184: Launching a Podcast to Market Your Spa
- Podcasting Tools Mentioned: Yeti Microphones, RODE Microphones, and a Scarlett Solo
- Check out Libsyn for podcast hosting and distribution
- Build out your podcast creation and production system in Monday project management software
- To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.
As a thank you for being a loyal listener to the Spa Marketing Made Easy podcast and for helping us to reach more aestheticians working on growing their businesses and creating a life they love, we have created a free resource portal just for you!
It’s totally free to join, and for every 25 reviews we get on Apple Podcasts, we’ll add a new training video, PDF, tracker, or other high-value resource to help you grow your aesthetic business!
If you have yet to leave a review, click here to leave one on Apple Podcasts, and click here to access the free resources already unlocked!
Welcome to our weekly Spa Social Beats. From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa.
In this week’s Spa Social Beat, we’re discussing:
- The nature of Instagram Reels and how they differ from other sub-channels within the Instagram platform
- Why Reels are worth spending time to learn and look into plus key considerations to keep in mind when creating Reels for your profile
- Insights on when might be the right time for you to jump on the Reels bandwagon or if you should at all plus our top tips for creating Reels content efficiently
Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play!
To learn more about Post With Purpose, click here.
Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.
In this week’s #Beautybomb, I’m talking about Ultherapy, an innovative treatment that uses the power of ultrasound technology to target areas in the neck, brow, décolletage, and under the chin area to boost your natural collagen to lift and tighten.
In this episode you’ll learn:
- What Ultherapy is and it’s unique technology that allows it to go deeper within the structures of the skin than other toning and tightening treatments on the market
- Who makes for an ideal Ultherapy candidate as well as contraindications and precautions
- Key info to know about pricing, results and expectations, as well as the healing process
Resources mentioned in this episode:
- How Ultherapy Works by Dr. Stephanie Williams
- Treatment Spotlight: Ultherapy, a guest blog with LPN and Clinical Ulterapy Educator, Cheryl Hardy on theskincarebell.com
- Anatomy, Skin, Superficial Musculoaponeurotic System (SMAS) Fascia by Zackary B. Whitney; Megha Jain; Patrick M. Zito.
To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community.