Catch the Latest Episode of Spa Marketing Made Easy

You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. 

That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.

In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. 

Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter. 

In this episode, I’ll teach you:

• What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes 
• How to properly structure your spa’s sales funnels for success including the number one element you need to see results
• Key performance indicators to assess your sales funnel performance
• The steps of how your ideal client or customer should travel through your spa’s sales funnel

References Mentioned in Episode #385: Spa Sales Funnels 101

• Get our Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Learn more and sign up for my recommended spa email service provider, ConvertKit (affiliate link)
• Read the USC article I mentioned in this episode, “Thinking vs. Feeling: Psychology of Advertising

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. 

Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele. 

While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. 

In this episode of Spa Marketing Made Easy, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO. 

In this episode, we discuss: 

• Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
• Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
• Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
• A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books 

References Mentioned in Episode #384: Understanding and Increasing Your Spa’s Client Retention

• Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Listen to Episode #383 – Is a Spa Membership The Right Strategy For Your Business? 
• Read the book, “Never Lose a Customer Again” by Joey Coleman 

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. 

Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue. 

This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode. 

In this episode, you’ll learn: 

• Why building in recurring revenue streams matter for your spa
• The two main membership models for spa and navigating their nuances 
• Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts 
• The 6 best practices for starting and streamlining a spa membership
  

References Mentioned in Episode #383: Is a Spa Membership The Right Strategy For Your Business?

• Get our Free Spa Membership Best Practices Guide here – learn to elevate your spa’s revenue with effective membership programs 
• Checkout software mentioned in this episode including Monday.com (affiliate link), Gusto (affiliate link), Mangomint and Square
• Listen to Episode #350 – Preparing Your Spa to Sell with Ben Hernandez of Skytale Group
• Listen to Episode #302 – Increasing Your Spa’s Efficiency with Mangomint Co-Founder & CEO, Daniel Lang
• Listen to Episode #280: Systemizing Your Sales and Marketing with Square

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.

Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.

We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.

Join us as we explore Misty’s transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way.

This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.

In this episode, we discuss: 

• The challenges of life as a military spouse
• Embracing change and overcoming obstacles to achieve success
• The rewarding aspects of owning a business and fostering employee growth
• The significance of creating a positive work environment for both employees and clients
• The importance of understanding oneself and others, being empathetic, and approaching problems from different perspectives

References Mentioned in Episode #382: A Conversation with Misty Gillette

• You can learn more about Misty Gillette here: www.myfavoriteplacespa.com

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

Daniela’s turning 43 this week!

This episode she shares the themes that sum up each of her adulthood decades:

• 20s = Discovery 
• 30s = Babies
• 40s = Refinement + Simplification
  

Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy. 

PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode. 

In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43! 

This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43

One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount!

References Mentioned in Episode #381: Happy Birthday, Daniela! 

• Purchase one $43 1:1 Coaching Call – To apply the discount, use code: BIRTHDAY43 – Only 43 available + limited to 1 per customer
  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community.

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, we look at the importance of intentional spending when it comes to hiring providers for your spa.

As a spa owner, making sure that every penny spent is purposeful and benefits the company is essential for long-term success, especially in the spa and service industry.

Learn how to use a simple calculator to assess your employees’ performance and make informed decisions that will help you navigate the challenges of growing your business in today’s competitive landscape.

Focusing on these aspects of your business can reduce stress, increase profitability, and massively impact your revenue. 

In this episode, we discuss: 

• The importance of intentional spending and payroll management in a challenging economy
• Industry statistics on new business failure rates and the significance of beating the odds
• Recommended payroll benchmarks for the spa and service industry
• Strategies for determining if your providers are paying for themselves within 90 days
• A simple calculator tool to assess employee performance and make informed decisions

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let’s explore smarter ways to increase revenue and focus on profitability.

I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 

Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.

Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today’s competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.

In this episode, we discuss: 

• How upselling and enhancing existing services can increase your revenue per hour without adding extra time to the service.
• Strategies for increasing customer lifetime value by introducing clients to additional services and significantly impacting your overall revenue.
• The importance of identifying and overcoming fears that may be holding you back from taking action to increase your revenue.

References Mentioned in Episode #379: 10k Challenge for you

• If you want more information about The Growth Factor® Framework, please fill out this form.
  

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it’s important to remember that if you’re not experiencing these ups and downs, you may not be taking enough risks in your business.

I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.

Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.

In this episode, we discuss: 

• Self-assessment: Checking in with yourself as the CEO of your company
• Identifying the root cause of your entrepreneurial down
• Creating a strategic action plan to address the issues head-on

References Mentioned in Episode #378: 3-Step Process When in Entrepreneurial Down

• During the episode, I mentioned this amazing resource and training put on by:
  Echelon Front – founded by Jocko Willink and Leif Babin

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.


If you’ve ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.

I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.

By documenting your processes and using a tool like Monday.com, you’ll gain the freedom to step away from your business while knowing that everything is under control.


This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.

In this episode, we discuss:

• The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
• How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
• Strategies for prioritizing your workload and ensuring that you’re focusing on the most important tasks each day
• The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
• How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
• A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started

References Mentioned in Episode #377: How to Use Monday in Your Spa

• As a special gift to you for signing up for Monday.com using our link, we are giving you the Spa CEO Template Monday.com template you can use right away. 
• Use this LINK [https://try.monday.com/ngwetw7l9z0y], then simply send us a screenshot of you signing up for Monday.com with our link. You can send the email to [email protected]

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.

We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.

Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.

Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.

In this episode, we discuss: 

• The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
• The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
• Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
• The importance of understanding the bigger picture and the “why” behind each member’s business journey.

References Mentioned in Episode #376: Sedona Spa CEO Intensive Debrief 

• Register now for our upcoming virtual Aesthetic Marketing Seminar – 
• Check out our amazing Spa CEO Intensive event sponsors: 
• Mangomint
• High Level Marketing
• Emage Medical
• Dermaconcepts

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

Today, we’re addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client “bad” for your business?


From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we’ll explore the types of behaviors that disrupt your business flow and negatively impact your team’s morale.

Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?


Sometimes, the solution starts with us.

For those moments when letting go of a client becomes necessary, we’ll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.

The heart of this conversation is about protecting your team’s energy and ensuring your spa’s environment remains positive and productive.

In this episode, we discuss: 

• Identifying a bad client and understanding the impact they have on your spa and team.
• Key questions to ask yourself before making the decision to part ways with a client.
• Strategies for clear communication and enforcing policies to prevent misunderstandings.
• Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
• Plus, we created a sample email that you can download and use as a template. 

References Mentioned in Episode #375: How to Fire a Bad Client

• Your FREE ‘How to Fire a Bad Client’ Email Script – Grab it HERE

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT

In today’s episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.

Debbie’s life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.

Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss:

• How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son’s legacy and last letter home.
• The incredible impact of Debbie’s foundation, America’s Mighty Warriors, in providing support and healing to veterans and their families.
• The power of touch and self-care in helping veterans with PTSD, and how Debbie’s foundation offers facials, treatments, and massages to those in need.
• Debbie’s tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.

Join us in honoring the sacrifices of our military heroes and their families, and discover how you can support Debbie’s mission to provide hope and healing to those who have given so much for our freedom.

Don’t miss this powerful episode that will inspire you to pass on the love, kindness, and precious gift of human life that Debbie’s son, Navy SEAL Marc Alan Lee, so beautifully embodied.

References Mentioned in Episode #374: Passing on the Kindness: Debbie Lee’s Legacy of Love and Service in Honor of Her Son

You can find more information about Debbie Lee aka Momma Lee and America’s Mighty Warriors:

• Instagram
• Facebook
• LinkedIn

To keep the conversation going, ask questions, and connect with other like-minded aestheticians building thriving careers, click here to join the free Spa Marketing Made Easy Podcast community. 

Want to learn more about how Addo Aesthetics can help you? Book a call today.

EPISODE TRANSCRIPT